Consumer Duty in Insurance: practical steps for better understanding (and improving) outcomes
MoreCall: 0845 139 4444
Email: [email protected]
Call: 0845 139 4444
Email: [email protected]
Regulatory requirements are increasing, customer expectations are rising, and firms are under pressure to do more with the insight available to them through their everyday dealings with customers.
There is a lot to play for in this space, with modern, digital customer journeys increasingly becoming a key differentiator, but also, firms’ ability to use the plethora of data available to them to deliver improved experience for customers. Square 4 helps regulated financial services firms design and implement operational improvements that demonstrate efficiencies,. from target operating models and process optimisation to workflow enhancements and more effective training and support for your people., We combine regulatory expertise with practical delivery capability to build, implement, embed and measure. Whether you are redesigning specific operational processes, or embedding new regulation our team delivers solutions that meet regulatory expectations while streamlining your costs.

Why Process Improvement and Operational Design Matter
Financial services firms face a relentless pace of regulatory change. Consumer Duty, operational resilience, SM&CR, financial crime and complaints management all require firms to design, implement and maintain effective processes. When these processes are inefficient, firms risk quality and customer satisfaction.
Many firms invest heavily in strategy and policy development, but underinvest in operational design and delivery. The result is frameworks that look good on paper but fail in practice – policies that are not always applied, controls that do not centre on harm detection, and processes that create friction without reducing risk.
Under SM&CR, Senior Managers are personally accountable for the effectiveness of their functions. Strong operational design provides the evidence that controls are working, processes are efficient and regulatory obligations are being met.
Target Operating Model Design
We design target operating models (TOMs) for regulated processes that align people, processes, technology and governance to regulatory requirements and business objectives. Our approach starts with current-state assessment, maps regulatory requirements and business needs, designs the target state, and builds the transition plan. Every TOM is tailored to your firm’s size, complexity and regulatory profile.
Process Mapping and Improvement
We map end-to-end processes across compliance, risk and customer-facing operations, identify bottlenecks, redundancies and control gaps, and design improved processes that meet regulatory standards while reducing operational friction. We focus on processes that drive regulatory outcomes – complaints handling, collections, QA, customer due diligence, outcomes monitoring, quality assurance and regulatory reporting.
Regulatory Change Delivery
New regulation requires operational implementation, not just policy updates. We manage the end-to-end delivery of regulatory change programmes, from impact assessment and design through to implementation, testing and embedding. Our team has delivered major programmes across Consumer Duty, operational resilience, SM&CR, CASS and financial crime.
Target Operating Model Design and Review
We design, review and optimise operating models for compliance, risk, operations and customer-facing functions. This includes current-state assessment, gap analysis against regulatory requirements and best practice, target-state design covering people, processes, technology and governance, transition planning with milestones and accountability, and stakeholder alignment across the organisation. Ideal for firms undergoing regulatory transformation, scaling operations, or addressing supervisory findings about function effectiveness.
Regulatory Transformation Delivery
End-to-end programme management for regulatory change, covering impact assessment, solution design, process redesign, technology requirements, training, communications and embedding. We manage programmes from initiation through to regulatory sign-off, with governance and reporting structures that satisfy boards and regulators. Our track record includes Consumer Duty implementation, operational resilience programmes, SM&CR embedding and financial crime framework enhancements.
Process Improvement and Optimisation
We review and redesign operational processes to improve efficiency, effectiveness and compliance. Focus areas include complaints handling workflows, customer due diligence and onboarding, quality assurance and control testing, regulatory reporting and MI production, first-line assurance and outcomes monitoring, and customer communications. Each engagement delivers documented process maps, standard operating procedures and measurable improvement targets.
First-Line Assurance Framework Design
We design and implement first-line assurance frameworks that give your business confidence that controls are working. This includes control testing methodologies, quality assurance frameworks, outcomes monitoring approaches aligned to Consumer Duty, MI and reporting dashboards, and escalation and governance structures. Our frameworks are designed to be operationally practical, not just theoretically sound.
Operational delivery
We set up, deploy and manage operational teams which increase productivity, process adherence and quality. This includes defining roles and responsibilities, recruitment support and team design, training and accreditation programmes, standard operating procedures and process documentation, and performance management frameworks. We can mobilise teams from any UK location, our own offices, or on a remote and hybrid basis.

Sectors We Support – Our operational design expertise spans:
Retail Banking & Challenger Banks – compliance function design, lending operations, customer servicing, complaints and remediation operations
Consumer Credit & Motor Finance – affordability processes, collections and recoveries, customer communications, regulatory reporting
Wealth Management & Investment – advice suitability processes, client onboarding, product governance, ongoing review frameworks
Insurance & Insurance Distribution – claims handling operations, distribution oversight, fair value assessments, conduct monitoring
Payment Services & E-Money – safeguarding operations, AML processes, transaction monitoring, customer onboarding
Each sector has distinct operational challenges and regulatory requirements. Our cross-sector experience means we bring proven approaches and genuine best practice to every engagement.
Many consultancies produce reports and recommendations. Square 4 designs, builds and embeds operational solutions. Our team includes experienced operations managers, programme directors and regulatory specialists who stay until the solution is working in practice. We were named Compliance Consultancy Firm of the Year 2024 by the International Compliance Association.
Our team combines deep regulatory knowledge with hands-on operational delivery experience. We understand what the FCA expects and we know how to build it into day-to-day processes. This dual expertise is what makes our operational solutions both compliant and practical.
From fixed-price transformation programmes to retained operational support, we structure engagements around your needs. We work alongside your teams in a co-sourced model, provide standalone delivery, or supplement your capacity during peak periods.
What is a target operating model in financial services?
A target operating model (TOM) defines how a function or business area should operate to meet its objectives. It covers people (roles, skills, capacity), processes (how work flows end-to-end), technology (systems and tools) and governance (oversight, reporting, accountability). In financial services, TOMs must also align to regulatory requirements. A well-designed TOM provides clarity on how the function works, where accountability sits and how effectiveness is measured. Square 4 designs operating models for compliance, risk and operational functions that balance regulatory requirements with business efficiency.
How does process improvement support regulatory compliance?
Effective processes are how regulatory requirements are met in practice. A policy says what should happen; a process defines how it actually happens. Poor processes lead to inconsistent outcomes, missed steps, customer harm and regulatory findings. Process improvement identifies where current workflows fail to meet regulatory standards, create unnecessary friction, or produce unreliable outcomes. By redesigning these processes, firms can improve compliance, reduce operational risk, lower costs and deliver better customer outcomes. Under Consumer Duty, firms must evidence that their processes deliver good outcomes – making process design a regulatory priority.
What does regulatory transformation delivery involve?
Regulatory transformation delivery is the end-to-end process of implementing a new regulatory requirement into business-as-usual operations. It covers impact assessment (what needs to change), solution design (how it will change), implementation (making the changes), testing (verifying it works), embedding (ensuring it sticks) and assurance (confirming ongoing effectiveness). Square 4 manages transformation programmes across the full lifecycle, with governance and reporting that satisfies boards and regulators.
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